In plain words

Building authority works best with a clear split. Inkflare does 80% of the work; you do the 20% only you can do, in under an hour a week; and a few things are beyond Inkflare. Know which is which, and nothing falls through the gaps.

80% Inkflare. 20% you.

The split isn't about effort for its own sake. Inkflare takes the work that doesn't need you; you keep the part that only you can do.

InkflareStrategy, every piece in every format, video with your avatar and voice, linking, publishing, every week.

YouYour channels' design, your knowledge, your answers and your approval. Under an hour a week.

Sort it.

Sixteen jobs. Drag each one to who does it, or tap a box. If you get one wrong, you'll see why, and can try again.

Your week with Inkflare.

Your 20% isn't a block of work. It's three small habits, any time that suits you.

Any day this week Approve or tweak next week's posts Minutes
When Inkflare asks Answer its questions, in your words Minutes
Any time Add a document, a voice note or a podcast When you have one

All in, under an hour a week. The rest is Inkflare's.

Your authority plan.

Everything you worked out in the course, in one place. It's kept in this browser only.

Your gap

Your first pillar

Your channels

Your time back

Your part each week

Design your channels once. Then teach, answer and approve, in under an hour a week.

Who does what

Inkflare, you, and what's beyond.

Inkflare

Plans your strategy, pillars and topic clusters, week by week
Asks clarifying questions before it writes
Makes every post, carousel, article and video, in the channels you design, with your avatar and voice
Links your articles, schedules and publishes once you approve
Learns from your feedback, tweaks and answers

You

Design your channels
Teach it what you know, any time
Answer its questions, tweak and approve: under an hour a week

Beyond Inkflare

Speaking events and guest spots on podcasts
Guest articles for publications
Creating your offers
Paid ads
Your website, for now: coming to Inkflare. It will build your website and keep it growing, and you approve what goes on it.

Try this week

Put thirty minutes a week in your calendar for your part: teaching, answering and approving. Protect it like an appointment with a client.

Questions people ask

What if I don't have even an hour?

Start smaller. Approving is the part that can't be skipped, and it takes minutes. Answers and new material make your content better, so add them as you can.

Can someone on my team do my part?

Yes: a teammate who knows your expertise can review and approve. Your point of view and lived experience should still come from you.

What about the things beyond Inkflare?

They're worth doing when you can: speaking, podcasts and guest articles build authority too. A steady body of work makes each of them easier to get, and gives people somewhere to find you afterwards.

Will Inkflare build my website?

It's coming: Inkflare will build your website and keep it growing, and you approve what goes on it.

Quiz

The final quiz.

Six questions from across the course. Get four right to finish.

A client hears your name from a friend. What decides whether they call?
Which is true of ads and organic?
What turns posts into a body of work?
Your clients search for answers, and you'd rather not be on camera. Which start makes most sense?
Why does lived experience matter more now?
Which of these is beyond Inkflare?

Your certificate

Authority Building, Explained.

Pass every lesson's quiz, and this one, and your certificate appears here.