In plain words
AI made general knowledge free: anyone can produce a decent answer to a common question in seconds. So the generic answer is worth less than ever, and what only you can say, from lived experience, judgement and point of view, is worth more.
01
Everyone can sound like an expert now.
Ask an AI tool for tips on your specialty and you'll get a good, general answer in seconds. So will everyone else in your field. Feeds fill with lookalike content, and people and algorithms learn to scroll past it.
02
The sameness machine.
Five people ask for advice on the same topic and get five answers. Press the button and see how different they really are.
Answer 1
- Set clear goals
- Be consistent
- Seek expert advice
- Stay informed
- Be patient
Answer 2
- Define your goals
- Stay consistent
- Get professional advice
- Keep learning
- Give it time
Answer 3
- Start with clear goals
- Consistency is key
- Ask an expert
- Stay up to date
- Be patient
Answer 4
- Know your goals
- Be consistent
- Consult a professional
- Keep informed
- Patience pays
Answer 5
- Set your goals
- Keep it consistent
- Get expert help
- Stay informed
- Be patient
Only you
The question clients ask most is rarely the one experts answer online.
Now add what only you know
03
What got cheaper. What got valuable.
When something becomes free and everywhere, what's scarce is what matters.
Getting cheaper
- General facts
- Summaries
- Generic tips
- Polished wording
Getting more valuable
- Lived experience
- Judgement
- Your point of view
- Where advice stops applying
- Trust in a person
04
The "only I could write this" test.
Tap every sentence you think only an expert who has done the work could write. Then check.
05
Drawing it out.
Lived experience is hard to write down on demand. That's why Inkflare asks before it writes: questions that pull out what you mean, and where your advice stops applying.
Inkflare asks"A practical approach": what exactly do you mean?
Inkflare asks"Start with the basics": when wouldn't that apply?
You answerYour judgement, in your words. That's the part no one else has.
The rest comes from your real work, away from the computer. Lesson 7 is about protecting that time: Why not just ChatGPT or Claude?
Who does what
Inkflare, you, and what's beyond.
Inkflare
- Asks clarifying questions that draw out your lived experience and point of view
- Builds content from your material, not from general knowledge
- Learns from your feedback, tweaks and answers
You
- Your lived experience, judgement and point of view
- Answer its questions, especially the hard ones
- Approve only what sounds like you
Beyond Inkflare
- Living the experience: that part is all yours
- Guest articles and speaking events
Try this week
Take your last post and run the test: highlight every sentence only you could have written. If there are none, add one true detail from your work this week.
Questions people ask
Is AI-written content bad?
Not in itself. The problem is content built only from general knowledge, which everyone can now produce. Content built from your experience, with AI's help, can be excellent.
Won't AI just learn my expertise too?
It can learn what's published. It can't live your cases, meet your clients or hold your judgement. That's why sharing it, in your name, consistently, matters.
How does Inkflare avoid sounding generic?
It asks before it writes: clarifying questions about your point of view, your experience, and where your advice stops applying. And nothing goes out without your approval.
Will my videos sound like everyone else's?
Not if they carry your voice. Inkflare can clone your own voice for your videos, or you can choose from thousands of voices, with a video avatar you design and a channel style that's yours.
Do I need to share private details?
No. Lived experience means your insight, patterns and judgement, not anyone's private details. Inkflare never shares client names or details.
Quiz
Check what stuck.
Three questions. Get two right to complete the lesson.
-
Why is generic content worth less than it used to be?
Anyone can now produce a decent general answer in seconds, so feeds fill with lookalike content, and people and algorithms learn to skip it.
-
Which sentence passes the "only I could write this" test?
Only someone who did the work could write it: a real moment, a pattern you noticed, and your judgement on the usual advice.
-
Where does your most valuable material come from?
What sets you apart happens away from the computer: with your clients, in your cases, in what you've learned the hard way.